Triumph introduces pioneering "Reserve My Triumph" technology
Triumph Motorcycles has introduced an innovative new online reservation service, Reserve My Triumph’, that allows customers to secure their next new Triumph motorcycle in their preferred colour, with ease.
For the first time, any new Triumph model can be reserved online, with colour selection and a fully refundable deposit placed through the chosen dealer in a single, streamlined transaction. The selected bike is then allocated by the Triumph factory for the customer and prioritised for early collection.
The technology integrates factory and dealer systems, maintaining the strength of the dealer relationship while delivering greater choice and peace of mind. Initially available in the UK across the full Triumph range, the service will expand to Europe and other major markets from Spring 2026.
Reservation fees start at £250 for standard models, £500 for limited editions, and £150 for Triumph’s TXP electric youth bikes. Payments are processed securely via Stripe, with PCI DSS compliance and support for credit and debit cards, PayPal, Apple Pay, and Google Pay, then transferred to the customer’s preferred dealer.
Paul Stroud, Chief Commercial Officer, Triumph Motorcycles said: “Reserve My Triumph represents a major step forward in delivering convenience and confidence for our customers. The new service ensures everyone receives a high quality of service and a seamless, simple ordering process. For the first time, customers can ensure they can get their perfect model and colour choice direct from their preferred dealer. Combining the flexibility of online reservation with the trusted service of our dealer network, we are ensuring that riders can secure the bike they really want.”
TRIUMPH UNLEASHED
With 23 new models already revealed for 2026 and six more expected by March, Triumph continues to expand its category-leading line-up across Modern Classics, Roadsters, and Adventure motorcycles. From the accessible Speed 400 TR series to the commanding Rocket 3 with its 2500cc engine, every model reflects Triumph’s hallmark style, engineering excellence, and performance.
Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, Triumph’s Speed 400, Scrambler 400 X Scrambler 400 XC offer incredible value for money and are bringing Triumph to a whole new generation of riders.
The next evolution of the Bonnevilles is coming in 2026, with enhanced rider-focused technology and even more cool custom style. The Modern Classics range includes the Bonneville Bobber, Bonneville Speedmaster, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 XE and X and the iconic Bonneville T120, T120 Black and T100.
The new Trident 800, Street Triple 765 RX and Moto2 Limited Edition have just been added to the roadsters line-up for 2026, which also includes the agile and popular Trident 660, sporty Daytona 660, Street Triple 765, and finally the Speed Triple 1200 RS and RX.
Adventure riders can look forward to the Tiger Alpine and Tiger Desert editions in both the 900 and 1200 ranges, complementing the Tiger Sport 660, Tiger Sport 800, and the new Tiger Sport 800 Tour.
Triumph’s debut in the competitive off-road arena has delivered outstanding results, with race wins and podium finishes for the TF 250-X, TF 450-RC, TF 250-E, and TF 450-E, which have all delivered at the highest level on some of the off-road world’s most competitive stages. 2025 also saw the addition of a TF 450-X and two new cross-country models, the TF 250-C and TF 450-C.
Triumph’s first electric youth motorcycles; the new Triumph TXP range, powered by OSET includes four models with scalable electric performance, premium design, and built-in safety features for children as young as three. Each bike is engineered from the ground up with age-specific frames, geometry, controls, and components, optimised for the rider's size and experience.
