Avenue of legends

From the founders and the pioneers who changed the motorcycling world, to the engineers and racers who - over 115 years - have secured Triumph's place in the history books forever.  On the Avenue of Legends, we celebrate the names that made Triumph a brand loved by millions.

Bloodline

Learn more about the people, the motorcycles and the moments that brought success to the showrooms and racetracks of the world through two world wars, the rock ‘n roll era and into the present day. From the pioneering designs of a brave British brand to the successes of today, this is the story of Triumph.

PERFORMANCE

Triumph’s competitive drive and relentless desire to evolve and improve has ensured numerous racing successes and world records. 

From bespoke land speed record-smashing machines and Isle of Man TT-winning production bikes to the development machine behind the current Moto2 control engine, this breath-taking collection of bikes is as inspirational as the legends who rode them.

ICONIC

Triumph holds a unique place in popular culture as the brand and bikes that inspired a generation and defined an era. Encapsulating the very spirit of individualism, Triumph has been chosen by countless movie stars, TV producers, and musicians as the bike of choice. Here we celebrate some of the most famous moments and riders and showcase the most impactful and iconic Triumphs used on the silver screen.

Evolution

Follow us on the journey from initial concept through to final manufacturing of each Triumph motorcycle, with breathtaking insights into the rigorous testing and cutting-edge technology that goes into the development of every one; this is a rare opportunity to learn about the secrets of our success,

Community

From new riders discovering the joy of motorcycling to seasoned adventurers exploring new horizons, this zone celebrates the unique connection that unites tens of thousands of Triumph owners across the globe. A profound passion for riding that fosters inclusivity and a sense of community. Prepare to be inspired by stirring stories from riders of all walks of life.

INDIVIDUALITY

Marvel at some very special Triumphs from custom-builders from all over the world as well as those created in-house using Triumph’s extensive range of genuine parts and accessories and the ingenuity of Hinckley’s craftsmen and engineers.

From modest modification to mechanical masterpiece, the creativity and imagination on display is as inspiring as it is mind-blowing.

Personalised

Your Triumph, your way. The chance to discover myriad personalisation and upgrade options across a broad range of Triumph models. Whether its stylish machined billet parts to stand out from the crowd or utilitarian accessories to smash the commute — whatever inspires you to ride and helps you get the most from your motorcycle, Triumph accessories have it covered. Be creative, be practical… be you.