At Triumph's main factory site, located at Normandy Way, Hinckley, Leicestershire, LE10 3BZ, on the A47 between Leicester and Coventry. The site is within easy reach from the M1, M6 and M69 motorways. If you are travelling by train then Hinckley is the closest station, it is then a short taxi ride to the factory.

Visits to the Triumph Factory Visitor Experience Exhibition, Cafe and Shop are free. Factory Tours need to be pre-booked and are charged per person. Please click the BOOK A FACTORY TOUR button top of the page for latest prices and availability.

As a manufacturing facility with a real working environment, our factory tours are unsuitable for children under the age of 4 years old. It is our policy that under 18’s must be accompanied by a responsible full-paying adult at all times. Our factory tour consists of 90-minutes of walking, covering approximately 2km. There are no rest areas within the factory, so please consider the suitability of this activity before booking.

There is onsite parking for both cars and motorcycles including disabled bays close to the entrance just follow the signposts as you enter the factory grounds.  Please note we have a height restriction of 2.4m on our car park.  If you are arriving in a vehicle above this height, please let us know well in advance.

If you need to change the date of your Tour or make any amendments to the booking you can contact us by emailing our team on [email protected]. We are sorry, but once a Tour is booked, we're unable to arrange a refund if you cancel.  Unfortunately, if you are late for your tour time we will attempt to get you on another tour, but cannot guarantee another tour on the same day. If you do not attend your tour and have not notified us in advance (minimum 24 hours) you will not be eligible for transfer or refund. 

We cannot guarantee any part of the production line running. This is due to the production schedule, global demand, our quality assurance maintenance programmes and shift patterns. We endeavour to show as much of our production process as possible and plan our tours accordingly; however we can't predict all outages in the production process.

Please print or bring a digital copy of your ticket with you as we will need to scan this on your arrival to confirm your attendance.

No, the entire Visitor Experience is indoors.

If you have any questions please contact us directly on 01455 453 088 or by emailing [email protected] and one of our dedicated team will assist you.

Terms and Conditions: You can view our Booking Terms and Conditions here which provide more information on cancellations, refunds and your rights.

Bags. There is a designated locker area for bags and belongings for the duration of your Factory Tour. Please note that you will need to keep cameras and phones in a secure locker during your tour.

Carers. Full-time carers may accompany a paying registered disabled visitor free of charge. Please bring your proof of carer status when you arrive: a letter from the Department for Work and Pensions (DWP).  Unfortunately, if proof is not provided a tour place will be chargeable.

Children. We welcome children of all ages but under 18’s must be accompanied by a responsible adult at all times, as we are a manufacturing facility and safety is our priority. We reserve the right to refuse entry to anyone whose behaviour may affect the safety and enjoyment of our staff and other guests.  We do not recommend the factory tour for children under the age of 4, however we are happy for you to bring them free of charge. We recommend that infants wear ear defenders.

Dogs. Accredited assistance and guide dogs are welcome in the Visitor Experience, including the Café and Factory Tour.  Proof will be requested on entry.

Factory Tour times. From time to time, our available Factory Tour times may change. See the Admissions section above for full details.

Footwear. We highly recommend all visitors wear flat, closed-toe shoes during their Factory Tour for comfort and safety.

Helmets and rider wear. Factory Tour visitors will have a secure locker in which to place helmets, rider wear and other personal items for the duration of their tour.

Parking. Free parking is available onsite, including designated disabled parking bays.

Rest Rooms. Ground floor male, female and disabled restrooms are available and free to use for visitors. Baby changing facilities are available.

Photography.  Photography is allowed in the Visitor Experience, café and shop but unfortunately, taking pictures is not permitted on the Factory Tour.

Refunds.  We're sorry, but once a Factory Tour is booked, we're unable to arrange a refund if you cancel.

The Triumph Factory Visitor Experience, Hinckley - Gift Card Terms & Conditions

1. This gift card entitles the bearer to a discount equal to the monetary value of the gift card off a single purchase in the Triumph Factory Visitor Experience shop, Hinckley.

2. This gift card must be used in full in one transaction. No change will be given.

3. This gift card is non-refundable and non-transferable. No cash alternative will be offered.

4. This gift card is not replaceable if lost, stolen or damaged.

5. This gift card is valid for 12 months from date of issue and is only valid once date stamped with an issue date.

6. This gift card is void if the date issue stamp cannot be clearly read.

7. This gift card cannot be used to purchase another gift card in order to extend the expiry date.

8. This gift card can only be used to purchase physical products sold in the Triumph Factory Visitor Experience shop, Hinckley, equivalent to the monetary value of the gift card or as part-payment for the physical product 

9. This gift card is only valid when presented in person, in store. The gift card cannot be used online or by any other means where the bearer is not present and in possession of the gift card.

10. In the event of a refund where full or part payment was made via gift card, the bearer will first be credited with a gift card to the value of the one used in the original transaction, and if there is any remaining refund amount due this will be credited via the additional payment method used at the time of purchase.

11. The gift card can be used towards final payment of a balance as long as it is presented in person in compliance with clause 9.

12. This gift card is not a cheque guarantee, credit or charge card.

13. The Triumph Factory Visitor Experience, Hinckley reserves the right to refuse to accept a gift card in payment or part payment for any item where it reasonably suspects that the card may have been stolen, tampered with, duplicated or obtained in another illegal way.

14. Gift cards will be subject to verification at time of presentation and The Triumph Factory Visitor Experience, Hinckley reserves the right not to accept any cards that have or appear to have been forged, damaged, defaced or otherwise tampered with. 

15. The Triumph Factory Visitor Experience, Hinckley reserves the right to amend these terms and conditions without prior notice.

16. The Triumph Factory Visitor Experience, Hinckley is owned and operated by Triumph Motorcycles Ltd, Company Reg. No. 01735844, Registered Address Ashby Road, Measham, Swadlincote, Derbyshire, DE12 7JP.  Should you wish to contact us about the terms of this gift card, please contact 01455 453088. 

Instagram Competition

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry/claim instructions are deemed to form part of the terms and conditions and by participating all claimants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.

1. Promoter: TRIUMPH MOTORCYCLES LTD

2. Promotion Period: The prize draw opens 11th June 2025 and closes 31st July 2025 at 23:59 BST. Entries received after this time will not be counted.

3. Eligibility: Entry is open to residents of England, Scotland, Wales, Northern Ireland, the Channel Islands and the Isle of Man. Employees of Triumph Motorcycles Ltd, its agents, suppliers, and anyone professionally connected with the promotion, as well as their immediate families, are excluded. The promotion is subject to all applicable local laws and regulations.

4. How to Enter: To be eligible, participants must submit a photo featuring the Triumph Racing, Moto2™ or 400 Series displays located on the first floor of the Triumph Factory Visitor Experience Exhibition, Hinckley, United Kingdom. Entries must follow and tag the official Triumph Factory Visitor Experience social account on the relevant platform and include the hashtag #FVEWINNER to be valid.

5. Winner Selection: One (1) winner will be chosen at random from all valid entries to receive a signed Ricky Carmichael No’4 motorcycle race plate. If the selected winner cannot be contacted or fails to respond by the specified deadline, their entry will be void and an alternative winner will be selected.

6. Notification: The winner will be notified by Triumph Motorcycles Ltd via written, electronic, or verbal communication and must respond within 48 hours to claim the prize.

7. Prize Fund: The prize consists of a No’ 4 motorcycle race plate signed by Ricky Carmichael.

8. Winner Announcement: The winner will be contacted no later than seven (7) days after the promotion closing date.

9. No Purchase Necessary: No purchase is required to enter. Unlimited entries per person are permitted.

10. Illustrative Use: All images and promotional content are for illustrative purposes only.

11. Winner Details: The winner’s full name and country will be available upon request for a period of three (3) months after the promotion ends. To request this, please contact Triumph Motorcycles UK.

12. Publicity Consent: By entering the prize draw, entrants agree that their name, entry and/or image may be published on the Promoter’s social media platforms (Facebook, Instagram, X, LinkedIn) and used in other promotional materials or press releases. Participation in publicity is a condition of accepting the prize. If a winner refuses reasonable publicity, the Promoter reserves the right to withdraw the prize and offer it to another entrant.

13. Non-Transferable Prize: The prize is non-exchangeable, non-transferable, and no cash alternative will be offered.

14. Liability: The Promoter accepts no responsibility for any loss, injury, or damage incurred as a result of participating in the promotion or accepting the prize. This does not affect statutory rights.

15. Participant Costs: Participants are responsible for any costs or expenses incurred in entering the promotion (e.g., internet access charges).

16. Lost or Late Entries: The Promoter accepts no responsibility for entries that are lost, delayed, corrupted or not received for any reason, unless caused by its own negligence or wilful misconduct.

17. Acceptance of Terms: By entering the prize draw, participants agree to be bound by these terms and conditions.

18. Limitations of Liability: Except in cases of death, personal injury caused by negligence, or fraud, the Promoter and its agents exclude all liability for any postponement, cancellation, delay or changes to the prize, or any act or omission by third parties beyond its control.

19. Fraud and Misconduct: The Promoter reserves the right to disqualify any entrant suspected of tampering with the entry process, submitting multiple entries via automated means, or breaching these terms. The Promoter’s decision is final and binding.

20. Governing Law: These terms are governed by English law, and the courts of England and Wales have exclusive jurisdiction.

21. Disputes: Any disputes related to the prize draw will be resolved solely by the Promoter, whose decision is final. The Promoter reserves the right to amend these terms at any time. Except where prohibited, participants agree to waive all rights to claim punitive, incidental, consequential or other special damages.

22. Severability: If any part of these terms is found to be invalid or unenforceable, the remaining provisions will continue in full force.

23. Liability Waiver: To the fullest extent permitted by law (excluding death or injury due to negligence), the Promoter accepts no liability for loss, damage or injury arising from participation in the promotion or acceptance of the prize.

24. Data Protection: Personal data provided by entrants will be used solely for the purposes of administering the promotion and verifying eligibility. For more information on how personal data is handled, please refer to the Triumph Privacy Policy here

Facebook Competition 

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry/claim instructions are deemed to form part of the terms and conditions and by participating all claimants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.

1. Promoter: TRIUMPH MOTORCYCLES LTD

2. Promotion Period: The prize draw opens 11th June 2025 and closes 31st July 2025 at 23:59 BST. Entries received after this time will not be counted.

3. Eligibility: Entry is open to residents of England, Scotland, Wales, Northern Ireland, the Channel Islands and the Isle of Man. Employees of Triumph Motorcycles Ltd, its agents, suppliers, and anyone professionally connected with the promotion, as well as their immediate families, are excluded. The promotion is subject to all applicable local laws and regulations.

4. How to Enter: To be eligible, participants must submit a photo featuring the Triumph Racing, Moto2™ or 400 Series displays located on the first floor of the Triumph Factory Visitor Experience Exhibition, Hinckley, United Kingdom. Entries must follow and tag the official Triumph Factory Visitor Experience social account on the relevant platform and include the hashtag #FVEWINNER to be valid.

5. Winner Selection: One (1) winner will be chosen at random from all valid entries to receive a signed Ricky Carmichael No’4 motorcycle race plate. If the selected winner cannot be contacted or fails to respond by the specified deadline, their entry will be void and an alternative winner will be selected.

6. Notification: The winner will be notified by Triumph Motorcycles Ltd via written, electronic, or verbal communication and must respond within 48 hours to claim the prize.

7. Prize Fund: The prize consists of a No’ 4 motorcycle race plate signed by Ricky Carmichael.

8. Winner Announcement: The winner will be contacted no later than seven (7) days after the promotion closing date.

9. No Purchase Necessary: No purchase is required to enter. Unlimited entries per person are permitted.

10. Illustrative Use: All images and promotional content are for illustrative purposes only.

11. Winner Details: The winner’s full name and country will be available upon request for a period of three (3) months after the promotion ends. To request this, please contact Triumph Motorcycles UK.

12. Publicity Consent: By entering the prize draw, entrants agree that their name, entry and/or image may be published on the Promoter’s social media platforms (Facebook, Instagram, X, LinkedIn) and used in other promotional materials or press releases. Participation in publicity is a condition of accepting the prize. If a winner refuses reasonable publicity, the Promoter reserves the right to withdraw the prize and offer it to another entrant.

13. Non-Transferable Prize: The prize is non-exchangeable, non-transferable, and no cash alternative will be offered.

14. Liability: The Promoter accepts no responsibility for any loss, injury, or damage incurred as a result of participating in the promotion or accepting the prize. This does not affect statutory rights.

15. Participant Costs: Participants are responsible for any costs or expenses incurred in entering the promotion (e.g., internet access charges).

16. Lost or Late Entries: The Promoter accepts no responsibility for entries that are lost, delayed, corrupted or not received for any reason, unless caused by its own negligence or wilful misconduct.

17. Acceptance of Terms: By entering the prize draw, participants agree to be bound by these terms and conditions.

18. Limitations of Liability: Except in cases of death, personal injury caused by negligence, or fraud, the Promoter and its agents exclude all liability for any postponement, cancellation, delay or changes to the prize, or any act or omission by third parties beyond its control.

19. Fraud and Misconduct: The Promoter reserves the right to disqualify any entrant suspected of tampering with the entry process, submitting multiple entries via automated means, or breaching these terms. The Promoter’s decision is final and binding.

20. Governing Law: These terms are governed by English law, and the courts of England and Wales have exclusive jurisdiction.

21. Disputes: Any disputes related to the prize draw will be resolved solely by the Promoter, whose decision is final. The Promoter reserves the right to amend these terms at any time. Except where prohibited, participants agree to waive all rights to claim punitive, incidental, consequential or other special damages.

22. Severability: If any part of these terms is found to be invalid or unenforceable, the remaining provisions will continue in full force.

23. Liability Waiver: To the fullest extent permitted by law (excluding death or injury due to negligence), the Promoter accepts no liability for loss, damage or injury arising from participation in the promotion or acceptance of the prize.

24. Data Protection: Personal data provided by entrants will be used solely for the purposes of administering the promotion and verifying eligibility. For more information on how personal data is handled, please refer to the Triumph Privacy Policy here