Triumph Motorcycles is pleased to announce a new authorised dealership in Northern Ireland. Effective 10th July 2025, GS Motorcycles Limited, trading as Ballymena Triumph, will become the new authorised Triumph dealer for the region, succeeding Phillip McCallen Motorcycles.

GS Motorcycles Limited brings a wealth of experience and a long-established reputation for quality and customer service. We are confident that the team at Ballymena Triumph will uphold the high standards and dedication that Triumph customers have come to expect.

Located at the Pennybridge Industrial Estate in Ballymena, the new dealership will be open for sales and service from 10th July 2025. Ballymena Triumph will also serve as an authorised Triumph MX & Enduro Centre, offering a comprehensive range of services to meet the needs of our customers.

Devron Boulton, General Manager of Triumph Motorcycles UK & Ireland, expressed his enthusiasm for the new partnership: "We are thrilled to welcome GS Motorcycles Limited as our new authorised dealer in Northern Ireland. Their commitment to excellence and customer satisfaction aligns perfectly with Triumph's values. We are confident that Ballymena Triumph are well served to provide the exceptional levels of service that our customers deserve and are well placed to grow the brand in Northern Ireland."

Devron also acknowledged the significant contributions of Phillip McCallen Motorcycles: "We would like to extend our sincere thanks to Phillip McCallen Motorcycles for their dedication and efforts over the years. Their contribution has been instrumental in the success of Triumph in Northern Ireland, and although the time has to come to go our separate ways we wish them all the best in their future endeavours."

For more information about Ballymena Triumph, click here.