TRUSTED BY OVER 900 BRANDS ACROSS THE WORLD
PRIMALOFT®
High-performance insulation that keeps working even when it's wet.
Originally developed for the U.S. Army in the 1980s, PrimaLoft® is a market-leading synthetic insulation designed to keep you warm - even when wet. Lightweight, breathable and compressible, it offers high thermal efficiency without the bulk of traditional insulation.
Cold-weather protection, built into our riderwear.
THE PARTNERSHIP
Our mission is to make gear that works as hard as you do. By partnering with PrimaLoft®, we bring trusted insulation into our jackets and gloves - keeping you warm, dry, and focused on the ride.
PRIMALOFT® TECHNOLOGY
Designed to offer high thermal efficiency, this advanced synthetic insulation combines ultra-fine fibres that trap heat, repel water and stay warm even when wet. It’s lightweight, highly compressible and remains breathable - ideal for cold-weather performance without adding bulk.
Made using recycled content, it balances sustainability with reliable protection, helping riders stay comfortable through changing conditions.
KEY FEATURES
WARMTH
BREATHABLE
PACKABLE
100% RECYCLED CONTENT
PRIMALOFT® COLLECTION
WHY CHOOSE PRIMALOFT®?
- Unrivalled Warmth - Delivers the same thermal performance as goose down - without the bulk or limitations.
- Inherently Water Resistant - Naturally water-resistant and fast-drying, it keeps insulating even when wet - unlike traditional down.
- Maximum Durability - Resists clumping and holds its shape over time, offering dependable warmth ride after ride.
- Enhanced Breathability - Wicks moisture and allows airflow to help regulate body temperature and reduce overheating.
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