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Privacy Policy & Cookie Notice

Triumph Motorcycles Privacy Policy and Cookie Notice

Created: 4 November 2015
Last updated:10 November 2016

This privacy notice outlines the way Triumph Motorcycles (Triumph Motorcycles Limited, Ashby Road, Measham, Swadlincote, Derbyshire. DE12 7JP) collects, uses and looks after your personal information.

Information Collected

We collect information about you when you use our online services, when you buy products or services from us and, in some cases, on paper (e.g. when you fill in a form at a dealer or when you visit one of our stands at a show). We will collect information such as your name, address and contact details. We may also collect other personal information about you if it is relevant to the service you have requested (e.g. we might ask you for your age if you are requesting a test ride). Website usage information will be collected through the use of cookies (see the cookie section below for more details). On occasion we may send you invitations to complete research surveys.

We will also collect information about you for articles we publish. This will only happen where you have sent us the information yourself or you have consented to its use.

When you buy a motorcycle from us we will collect the information we need to register your motorcycle and provide you with relevant services.

For our online services which are hosted in the UK we will comply with the Data Protection Act 1998 when processing your personal data. Where information is physically collected in a country outside the UK, we will endeavour to meet the legal requirements of that country.

Please note: Personal data collected through the American site, TriumphMotorcycles.com, is collected and stored in the USA. If you complete a form or provide personal data in any other way on this part of our site, your data will be processed in accordance with privacy laws in the USA.

How we use your information

We use your information in the following ways:

  • To provide you with the services you have requested
  • We will use your feedback to help improve our services and products
  • If you have provided us with your consent, we will store your data and communicate Triumph marketing messages to you
  • We may use your data to personalise your visit to our online services
  • We may use your data to contact you about research
  • We may ask you to complete a satisfaction survey when you buy a product or service from us
  • When you purchase a motorcycle we may pass your details to a third party so additional services can be offered to you, such as extended warranties and insurance offers

Who we share your information with

We may share your information with the following third party suppliers selected by Triumph:

  • Marketing agencies to carry out marketing activities on our behalf
  • Research agencies to carry out research on our behalf
  • Data processors who we appoint to carry out work on our behalf
  • Motorcycle service providers (such as insurers, warranty providers and roadside assistance companies)
  • Our authorised dealers and distributors (when booking a test ride for example)
  • Other Triumph companies or subsidiaries (including all companies under common control or ownership)

We may also use third party e-mail services to help us conduct market research. One of the companies used by us is Survey Gizmo, their privacy policy is available at http://www.surveygizmo.com/privacy/ (includes cookie information). The privacy policy covers Triumph as users of the system and you as someone responding to our surveys.

We do not allow other companies to collect your personally identifiable data through our online services unless it is needed to provide a service you have requested.


We will make efforts to ensure we only contact you for marketing purposes if you have asked us to. We will ask for your consent to send you marketing material. You will also be given the opportunity to opt-out of marketing when we do contact you. If we do make a mistake and you want to tell us, please write to:

Marketing Department, Triumph Motorcycles Limited, Normandy Way, Hinckley, Leicestershire. LE10 3BZ. United Kingdom

How you can access your data and change it if it’s wrong

You have the right to request a copy of the information we hold about you. We also want to make sure your information is up-to-date and accurate, you can ask us to correct or remove information you think is incorrect.

Some of our online services allow you to logon so you can see the data we hold about you and make appropriate changes. As an alternative you can contact us using the above address.

Other rights

You also have the right:

  • to ask us where we got your data
  • to ask us how we process your data
  • to ask us to stop processing your data if it is causing you distress

Other websites

Our website and online services may contain links to other websites. This privacy policy applies only to official Triumph online services and events. When you visit other websites please make sure you read their privacy policy.

Please Note: This privacy policy does not cover the Triumph Motorcycles Repair and Maintenance Information (RMI) site, it has its own privacy policy.

Cookies and other tracking technology


Cookies are small files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next.

Triumph will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by Triumph websites you can do this through your browser settings. The ‘Help’ function within your browser should tell you how.

Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your machine as well as more general information about cookies.

Restricting cookies may impact on the functionality of our online services.

Please note that each online service that uses cookies should have its own cookie notice. Cookie lists:

Pixel Tags

We may use pixel tags as part of our online services. Pixel Tags (also called clear GIFs, web beacons, or pixels) are small blocks of code on a webpage that can collect information such as:

  • the IP (Internet Protocol) address of the device that accessed the page containing the tag
  • the URL (Uniform Resource Locator) of the page on which the pixel tag appears
  • the time the page containing the pixel tag was viewed
  • the type of browser that fetched the pixel tag, and
  • the identification number of any cookie on the computer previously placed by that server.

E-mail tracking

When corresponding with you via HTML capable e-mail, we may use 'format sensing' technology, which allows pixel tags to let us know whether you received and opened our e-mail.

We may use unique hyperlinks in e-mails we send to you; this is to see if e-mails have been opened and responded to.

Do not Track (browser setting)

Our online services do not currently recognise ‘do not track’ signals.

Changes to our privacy policy

We may review this privacy policy. Any changes will be included in an updated policy and published to this page.