A Helping Hand

    “Improve the everyday lives of people who would otherwise rely on care assistance.”


    High quality care should be as effective and unobtrusive as possible. With an ever growing and increasingly elderly population, more and more people each year require some form of care or assistance in their day-to-day lives, which is becoming increasingly more difficult and expensive for the state to provide. Of course, social care or assistance does not just cover the elderly, but anyone who has difficulties living a ‘normal’ life, perhaps due to illness, injury, disability or poverty. Many of these people have to rely on help from family, friends or the state on a daily basis and deserve to be treated with compassion, dignity and respect. Many forms of care, including the use of assistive products can make a user feel uncomfortable, embarrassed or simply ‘different’ from others in society.


    Detailed Brief

    Using insights gathered during research, design a product or service that improves the user’s quality of life by reducing their reliance on care or improving their interaction with it. As well as reducing long-term costs for the individual and the state your solution should give the user a new found independence, which leaves them empowered, less vulnerable and enables them to perform more effectively and confidently in society.


    Your solution could be a re-design of an existing idea which provides a notable improvement, or it could be a new idea entirely.


    Judging Criteria

    There are five main judging criteria we’ll be considering when we look at your projects. Try and make sure you’ve incorporated something from each of the below to make your project stand out.


    Demonstrate that your concept will work in the real world by considering manufacturability, testing, materials, ease of use and that you have appropriately benchmarked and evaluated existing solutions to your problem. We want to see why you made the decisions you made, why did you choose a specific material, concept or method of production, so make sure you lay it out clearly in your submission.


    Show us how you have developed an original proposal. The judges will be looking for something that distinguishes your project from all other applications. We are always excited by ideas that we have never seen before.


    Explain how you have considered the environmental and social impact of your project to minimise waste or benefit the environment or communities.


    With any great idea, however big or small, you’ll need your product to be financially viable with a suitable market. Present to us the commercial side of your product and how you would make it profitable or reduce cost to the customer. How much will your product cost to produce? Do you have any exciting ideas about a potential business that might arise from the sale of your product?


    It is rarely a case of form over function, or indeed function over form. We need you to incorporate both. We appreciate functional, yet elegant, well designed and well-made solutions that look beautiful, well considered and appropriate for the user and task in hand.